Purpose, People & Impact
Karma Kelp was founded by seaweed industry veterans. We are set on delivering a biostimulant that performs in the field while protecting the ocean at its source and empowering surrounding communities through partnerships. With decades of collective experience, we’ve built a company on integrity, innovation and passion for sustainable agriculture.
Our Purpose
We are guided and driven by purpose: to harness our expertise and passion to create a premium, organic biostimulant that helps growers succeed, while caring for the ecosystems and communities that sustain us.
Why Choose Karma Kelp?
- Superior Raw Material
We work exclusively with wild-harvested, fresh Ecklonia maxima – a kelp species celebrated for its natural plant-boosting properties. Carefully sourced from South Africa’s pristine coastal waters and processed for maximum bioavailability, it’s the very best of the ocean, bottled with care.
- Veteran Expertise
Our founding members are seasoned seaweed biostimulant specialists with deep roots in the industry. Their valuable field experience ensures quality and consistency at scale.
- Excellence Without Compromise
- Rooted in Sustainability
Better farming starts with better practices. That’s why we partner with small-scale fisheries, support responsible harvesting and minimise environmental impact at every stage.
Our Process
1. Sustainable Sourcing
We collaborate with small coastal harvesters who use responsible and sustainable methods. Fair partnerships empower local communities and safeguard long-term ecological balance.
2. Precision Manufacturing
Our advanced mechanical cell lysis process extracts and preserves natural bioactive compounds, ensuring maximum product integrity.
3. Rigorous Testing
We rigorously test our biostimulant to ensure consistent performance, safety and quality.
Our Impact
Rooted in Purpose, Growing with Integrity
We empower South African coastal communities through partnerships and jobs.
We protect surrounding marine ecosystems through responsible harvesting.
We drive an agricultural movement that’s ethical, equitable and environmentally sound.
The Team
Meet our carefully selected team of passionate seaweed specialists. Hands-on and driven, they bring both knowledge and personality to the Karma Kelp family.
Robert Macdonald
Chief Executive Officer
Andrea Benson
General Manager
Lelo Mkansi
Chief Production Officer
Janine Dahms
Head of Product Development
Schalk La Grange
Finance Manager
Karen de Villiers
Supply Chain Manager
Introducing Kismet
We believe in collaboration
Grow With Us
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