Purpose, People & Impact


Karma Kelp was founded by seaweed industry veterans. 
We are set on delivering a biostimulant that performs in the field 
while protecting the ocean at its source and empowering 
surrounding communities through partnerships. 

With decades of collective experience, we’ve built a company on 
integrity, innovation and passion for sustainable agriculture.

Our Purpose

We are guided and driven by purpose: 
to harness our expertise and passion to create a premium, organic biostimulant 
that helps growers succeed, while caring for the ecosystems  and communities that sustain us.

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Why Choose Karma Kelp?

We work exclusively with wild-harvested, fresh Ecklonia maxima – a kelp species celebrated for its natural plant-boosting properties. Carefully sourced from South Africa’s pristine coastal waters and processed for maximum bioavailability, it’s the very best of the ocean, bottled with care.

Our founding members are seasoned seaweed biostimulant specialists with deep roots in the industry. Their valuable field experience ensures quality and consistency at scale.

Every step of our process is designed for purity and performance. Produced in small, controlled batches with full traceability from harvest to bottle, our premium biostimulant is crafted to the highest standard.


Better farming starts with better practices. That’s why we partner with small-scale fisheries, support responsible harvesting and minimise environmental impact at every stage. 

Our Process

1. Sustainable Sourcing 


We collaborate with small coastal harvesters who use responsible and sustainable methods. Fair partnerships empower local communities and safeguard long-term ecological balance.

2. Precision Manufacturing


Our advanced mechanical cell lysis process extracts and preserves natural bioactive compounds, ensuring maximum product integrity. 


3. Rigorous 
Testing


We rigorously test our biostimulant to ensure consistent performance, safety and quality.

Our Impact

Rooted in Purpose, Growing with Integrity


We empower South African coastal communities through partnerships and jobs.

We protect surrounding marine ecosystems through responsible harvesting.

We drive an agricultural movement that’s ethical, equitable and environmentally sound.

The Team

Meet our carefully selected team of passionate seaweed specialists. 
Hands-on and driven, they bring both knowledge and personality 
to the Karma Kelp family.


Robert Macdonald


Chief Executive Officer

Andrea Benson

General Manager 


Lelo Mkansi

Chief Production Officer 


Janine Dahms

Head of Product Development

Schalk La Grange

Finance Manager 


Karen de Villiers

Supply Chain Manager 


Introducing Kismet

Meet Kismet — our bright orange octopus at the heart of our identity. Kismet represents curiosity, regeneration, and the ability to adapt and solve challenges from every angle. Friendly and full of personality, Kismet brings a spark of creativity and a reminder that we can thrive, evolve, and protect the world we’re part of.

We believe in collaboration

We work closely with talented creators who inspire us in bringing the Karma Kelp brand vision to life.

Danel Wentzel

Marine Biologist and Underwater Photographer

Melissa Marais

Graphic Design & Visual Communication Specialist

Brenda Wardall

Photographer

Melanie Cornelius
& Mark Swandale

Photographers/Media

Grow With Us